Black Forest Distillers GmbH
Monkey 47
Monkey 47 stands for premium gin from the Black Forest, and the website tells its story in the style of an old newspaper that feels freshly printed page after page.
(01) Challenge
The website had to make the brand’s origin and character tangible while staying fast and easy to find. Its stage is an old newspaper with a masthead, sections and densely set articles.
(02) Solution
We built the website, implemented search engine optimisation and integrated an AI classification. Around the site, we also created a newsletter system as well as dedicated campaign and collaboration pages.
(03) Highlights
Just like a real old newspaper, the layout has to fill the page without gaps and right up to the edges, no matter the window size or which articles it currently holds. The columns rearrange themselves dynamically, and a subtle print effect makes type and images look as if they were printed straight onto paper. As you scroll, new articles load seamlessly so the newspaper simply keeps going.